How StudyIQ Changed the Way Educators Look at YouTube Marketing

YouTube is an incredible platform for any teacher or educator looking for a recession-proof way to build an online career. COVID crisis and lockdown prompted many educators to take the online route.

And, let’s be honest Teachers and learners love YouTube. One man, one computer, and millions of students…

Even in pre-COVID era, there were enough YouTube Channels in education niche. But, they were segregated and there was a lack of consistency. It is safe to say YouTube Marketing was an untapped space for educators despite knowing its infinite potential and reach.

A handful of visionary educators ventured into this space and owned it like crowned kings. They did YouTube Marketing, before it was cool. Yes, we are talking about StudyIQ!

What is StudyIQ?

StudyIQ has been a powerful player in the Education niche since 2014. Their videos are like a golden benchmark of how online tutoring should be. They have grown by leaps and bounds in the last 6 years. A lot of the credit goes to their YouTube Marketing.

This company proudly identifies itself as a government employment test preparation platform. From law to civil services, they have got it covered. StudyIQ Education YouTube channel boasts 9+ Million subscribers and is hands-on the most watched test preparation YouTube channel with 73 million views in mere 30 days.

This isn’t a small feat!

To amass such a great number of subscribers and retain them (marketers will understand) isn’t something you can do with sheer LUCK.

Here are some handpicked lessons from StudyIQ’s impressive YouTube Marketing strategies:

Sharp Focus on Unmatched Quality

Students who were appearing in highly competitive exams like UPSC and SSC were not looking for 15 minutes of boredom in the name of a video lecture. The majority of StudyIQ learners swear by its well-researched, crisp and consumable content.

When you are competing with hyper-funded market players, your USP has to be your product. There’s no other way to compete without depleting your funds on Ads and other paid marketing channels.

Two things stand out about StudyIQ. “One, their YouTube videos are equally good as their paid courses. Two, they don’t present a biased view in their videos. Not many YouTube channels do that.”

Their quality is uncompromised and yet, the videos are interesting enough to watch again and again.

Catch the Trend Early

For the StudyIQ team, creating current affair videos wasn’t on the content plan initially, so to speak. While creating informative static GK lectures, they soon realized there was an even bigger opportunity. They started creating informative videos on topics like world wars, operation blue star, the Kashmir issue and many more.

They managed to create a buzz among knowledge hungry students and a large audience looking for easy ways to understand major happenings in the world. And, still they manage to remain uncontroversial.

And we know there’s a lot of evidence that that makes a huge difference.

Build Strong Teaching Team from the Early Stage

They have a team of passionate educators. Each educator brings unique skills to the table and that worked well for StudyIQ. Teachers with passion inspire students. They inspire students to study more. The founder Dr. Gaurav Garg himself teaches static GK and current affairs which bridges the gap between him and students.

Be Truly Learner-obsessed

StudyIQ’s success is part of a bigger trend in the YouTube ecosystem: channels that have controlled the entire learning experience have triumphed over pure marketplaces.

If every other competitor is focused on funding, while we stay focused on the learner, ultimately we’ll turn out alright. That’s called learner obsession.

They are truly learner-obsessed. They were able to figure out that the learning experience in the Ed-tech market was broken. Interesting representation, right topics, whiteboard view, handwritten explanation & learners could hear the voice of the educator.

StudyIQ followed this personalised approach and reaped the rich rewards. They were among the eight Indian YouTube creators who were supported by YouTube under its Learning Fund Programme.

The secret behind StudyIQ’s success is the trust they built with learners, which none of their competitors gave as much value before. As they say, change the way your students think about learning. This maxim is as true for StudyIQ as any other company.